Website optimisation basics- how to Improve search engine rankings

When it comes to website optimisation , most businesses focus a great deal of their energy on keyword optimization. Initially, basic search engine optimization techniques focused on keyword stuffing to improve ranking on popular search engines; Google, Bing, and others. Today, however, businesses have to look for more innovative ways of attracting and interacting with their web visitors. They have to analyze other important factors that affect search engine ranking.

Search engine algorithms rate the relevance of keywords used on your web pages, about a visitor’s needs and analyze information like the amount of time a visitor stays on a site, inbound and outbound links, the bounce rate and the particular pages viewed. It narrows down to improving a user’s experience on a website so as to boost search engine rankings. Additionally, renowned search engines like Google are biased to sites that have rich keyword content and exhibit high user engagement. In our discussion, we will highlight other ways of optimizing a website to improve search engine rankings. To learn more about SEO and how to get a website designed and ranked visit: SEO Melbourne – Top Spot

1) Use original content
With business websites left, right and center, business websites are faced with the arduous task of creating original content. Originality refers to the ability to create unique content (content that doesn’t exist in two or more URLs). Republished content not only infringes on another site’s copyright but also ruins a site’s search engine rankings.  Plagiarism checker Tools like SiteLiner, Screaming Frog, and CopyScape help verify whether a website has duplicate content.

2) Use updated content
Instead of browsing the internet for a rash of trending stories offering little or no insight, businesses should focus on providing updated content. Thoughtful and practical-based content proves more engaging thus improving traffic and search engine rankings. Here are a few tips for creating updated content:

· Use sub-directory root domains instead of subdomains: e.g. using as it improves the overall site structure.
· Avoid using hyphens ( as they are considered spam domains.
· If your site doesn’t include the prefix www. ensure the user is still redirected to your site
· Include a keyword-rich domain name and ensure the content is of high-quality.
· Include a comments system on your website. It indicates a thriving community of regular commenters engaging in conversations about your content.
· Use attractive and descriptive headlines (usually less than 55 characters) to ensure visibility in search engine rankings.

3) Leverage on multimedia channels
Videos, images, and slideshows enrich a user’s experience and allow businesses to provide more engaging information. Research shows that websites that use videos increase their conversion rates by 4.8% compared to a 2.9% rate on sites that don’t use video content. Multimedia also indicates the use of quality content in search engine ranking.

4) Optimize your outbound links
Businesses can also create more engaging content by linking out to authority sites for additional information useful to web visitors. It also improves the relevance of your content and the dwelling time. However, using too many outbound links can prove distracting and create a difficult time for users to navigate.

5) Internal links
The more a page is linked to your website, the higher it will rank in search engine pages for relevant inquiries. Internal links also:
· Provide users with further reading options thus reducing bounce rates.
· Improve a site’s ranking for particular keywords. For example, a business that wants to improve rank for the term website optimisation , can link the text from other posts using varying anchor texts.

6) Improve your site’s load speed
Research shows 40-50% of web visitors leave sites that take longer than 3 seconds to load; still, businesses don’t focus on optimizing a site’s load speed. Google and Bing take a site’s loading speed into account when ranking a search engine not to mention the reduced user’s dwell time, increased bounce rate and the reduced number of pages viewed. Amazon, for example, realized that a one-second increase in a site’s load speed led to a 1.6 billion loss in sales. Businesses can optimize a website’s load speed by caching plug-ins, optimizing images (improved images reduce the file size and improve the load speed), and reducing the redirect links. Tools like Pingdom or Pingomatic may come in handy to help analyze elements that increase the page-load speed.


Things to Consider when Looking for Airport Parking

A lot of times when travelling, you tend to get into situations where you need to pack your car quick and grab a flight to somewhere. However, there are a lot of factors that will determine your decision process. In the following couple of sections, we will be looking at the things that determine where you are parking and what you should avoid when doing this. Airport parking does not always have to be a challenge. Take the parking lot at for example. It offers cheaper parking in a scure facility near Tullamarine airport. As long as you have these key concepts in mind, then you will find the whole experience to be a breeze and even fun. It is amazing how many things you can notice from the parking to the checking out experience. Before you fly your valued assets must be left behind safely and in relatively good condition so that when you return, you will be able to drive home comfortably. For a better and stress free travelling experience, especially on long journeys, then these tips will provide useful insights which will prove useful for you.

1. Term of Stay
Do you intend to be away for a week, or are you just going out for the weekend? Well, these two cases will both need you to choose a parking spot but the spot will be determined by the length of the journey. Different situations will require different decisions. For example you can choose a spot that will be easier to get out of when the flight will just be a few hours. If you intend to stay longer, then security is what comes to mind. Airport parking tends to have heavy and light areas. The heavy traffic areas tend to be short term parkers while the light areas are those parkers who have gone for a longer while. If you pack in the light areas during a long trip, then you can be assured of safety of your car and a fun vacation.
2. Security
Do you fear for the security of your vehicle when going to pick someone up at the airport? In this case make sure that you park in a considerably safe location with security officers in sight. This will reduce the chances of your car being stolen as you go to pick up your mom. Security also involves things such as weather conditions. For open air parking, you should take extra measures to fend off agents of wear and tear such as wind, rain and dust.
3. Condition of the Parking Lot
A parking lot can tell you lots from just looking at it. If you feel it in your gut that a parking spot is not stable or looks suspicious to you, then make sure that you move to a different slot at a different locations.
4. Don’t forget to Remember
Last but not least, memory is a key tool when parking especially at big and busy airports. Getting back to your car and how long you spend searching around all depend on whether you have a fix on the spot you parked your car or not. Anyway, parking at the airport is a simple process as long as you have these important details in mind.

Kids Reward and Chore Charts Help With Parenting

Parents usually use reward charts or a chore chart for the purpose of promoting good conduct. These charts, if used effectively, can perform incredibly well to overcome a lot of tough situations and challenges among kids from brushing teeth, toilet training, and not to mention other good habits. A helpful 3 step procedure is mentioned below to introduce these charts effectively. Although it may take several weeks but you are sure to see the desired outcome in the long run.

1st step:

The goal is to build a good ambience for the kids and to compliment them for their wonderful conduct. You can do this by contemplating any particular thing that your kid is capable of doing without being harassed, for instance, brushing his/her teeth. You can ensure your child that once he/she has cleaned the teeth, he/she can get a star in the daytime and also at night and by Sunday when all the stars are picked up he/she will be rewarded.

Allow the children to beautify it the chart and also write their names on it. Also, they must mention in the chart about what the prize will be. Prizes ought to be anything for instance enjoying a ride on their favorite bicycle, or an outing to the seaside.

2nd step:

After the first of the star charts for kids has been completed by the kids, the time has come to make the next chart little bit more challenging, for instance, fetching the cereal bowl from the kitchen or arranging their bed.

Once again prepare the chart and ensure to set the rewards in the similar way. Allow the kids to realize what they are targeting for.

As a responsible parent, you will find that the kids have got a lot of helpful learning experiences by the time the second week is over and on every occasion they received a star they understood that they had to work hard for achieving it. Keep on doing this for at least 15 days and get the desired effects.

3rd step:

Once two star charts are completed, it’s time to do something which is more challenging. In this way, when their fourth or fifth chart will be successfully finished, you will be amazed to realize that the kids are prepared fully to handle the most difficult activity.

Don’t forget that there must be only one activity for each star chart and also remember to reward the kids. Take your time to navigate every step meticulously and very soon your child will be able to manage that tough behavior that he/she could not perform before.

Get Great Movers To Help You In Melbourne

When it’s time for you to move your home to Melbourne, it’s a good idea to find the best movers to help you out. It’s hard to get things moved if you’re not prepared first.

A nice checklist to get started with is as follows:

1/ Start getting quotes – call 4-5 different moving companies in your area and ask a heap of questions to get a rough idea of the cost and if they are available on your moving date.

2/ Start collecting boxes. Boxes are very important for packing for your move. If you think you have enough, get more. No amount of boxes is enough.

3/ Speak to friends and find out who they used to move. This is one of the best resources available so ask a million questions!

Take these tips and use them if you’d like to learn more.

When it’s time to hire a interstate removalists Melbourne, you want to make sure that you do your research on the company. This is so you can find out whether or not they’re going to be reliable. If you can’t find out anything about the company because they’re new, then you should be very careful with them. They need to be able to prove they’ve at least done some work in the past so you know that they’re able to do the move without too much trouble. Try calling a few different businesses to see how long they’ve been around before hiring anyone. Get in touch with for a quote.

The price of moving services varies greatly between various companies. This is why you’re going to want to be sure you contact the movers before you utilize their services to see that they’re going to be charging you. See what kind of extras they offer as well and what kind of a price you’ll be looking at. Get into touch with various moving companies in Melbourne before picking one out. That way, you’ll have an idea of what the average price will be so you can save the most when you choose who you want to work with.

Always check on the quality of the customer service before you decide to hire anyone. You’ll want to call the moving company and ask them a few questions about your move before giving them any money. If they’re not able to help you out, or if they just seem like they’re not interested, you may want to switch who you’re going to be working with. There’s no reason to pay a company money that’s not going to take care of your needs. Anytime you don’t feel comfortable working with a company, you should try getting somebody else to help you.

See what kind of training they give to their employees and if they do a drug test on them. They also need to be doing background tests on their employees. This is because they’re going to be in your home and will have access to all of your things while they’re helping you move. If the person happens to be on drugs or is a known felon, you probably wouldn’t want them being around things in your home. If the company can’t tell you whether or not they do background and drug tests, then they should be avoided.

You’re now able to use thins advice to help you find great removalists Melbourne. There are a lot of services out there, but you now have what it takes to find the best movers available. You’ll need to be sure you use these tips if you wish to be successful.

Which Furniture Removalists In Brisbane Should You Choose?

The work of furniture removalists Brisbane really is not complicated. In fact, it is really simple, although we dare not say it’s easy. See the website here. Easy enough that you can actually do it yourself if only you had the time and if only you had the proper truck. Brisbane movers turn up time at your place, remove your furniture, and move it to where you want them moved. There are many furniture removalist companies in Queensland and it’s important to note that while they offer more or less the same thing (remove and replace furniture), not all of them are created the same. And we’re not just talking about their rates.

Some do NOT charge more on Saturdays (surprise, surprise) while some will have the trucks needed to properly move your things. But all of them offer hassle-free moving within Brisbane. If you don’t where to find a moving company, just type “furniture movers in Brisbane” on Google or any other search engine. Most removalists charge by the hour although you can negotiate custom rates for your particular job.

family preparing to move

Aside from their rates, one thing you should look out for are the trucks in a removalist’s fleet. We looked at one removers website and found an entire fleet of moving trucks, including over size tray trucks which is great for moving just a few item, a 20-cubic meter truck which is great for moving items in a small office or a two-bedroom apartment unit, a 35 cubic-meter truck which is great for moving the contents in an average two to three-bedroom home, a 47-cubic meter trucks which could move the items in an average three to four bedroom home, and 65 cubic meter trucks which is ideal for moving a four to five-bedroom home.

Aside from having the appropriate truck, there are two other factors you need to consider: If there’s GPS on the trucks so you will know where your things are, and any guarantees. By guarantee, we do mean guarantee that the company will fix whatever is broken in transit (it rarely happens but it does happen so it’s better to be on the safe side). You will also need to check if the mover will dismantle and reassemble furniture for you. If you’re going to move content aside from the furniture, ask the company if it offers packing materials to put your things in. We’re talking about bubble wraps, portable wardrobe and boxes in all big and small sizes.

Here are 11 great house moving tips:

As we said earlier, there are many removalist services in Brisbane – just make sure you do your due diligence and find out all about the company by asking many questions. Like anything else, ask at least three services about their prices, their services, their guarantees and the trucks in their fleet. With a little bit of research, you should be able to find a removalist that does not overcharge its clients and give you value for your money.

Can the company you have engaged move pool tables and pianos? There are those who can move your precious piano and pool table for you, and you can find them if you ask around. However many companies do not – they simply outsource it to a specialist piano mover, so make sure you are clear about the costs.

Some Alternative Advice On Copper Roof Restoration For Melbourne Homes

Purchasing a house can be an exciting time, particularly if you are moving to a new country as well. However, having lived in an apartment for many years, I was not prepared for the responsibilities that came with having a new home. Living in a warm country for the majority of my life, I believed that the most difficult time I would have would be mold along the walls; but, I soon found myself facing problems with my home’s exterior including the gutters and the roof.

roof tiles

If you need your roofing repaired, and you need some suggestions that are a bit different – check out these tips from the experts at They will have all your roof restoration needs covered.

The majority of buildings nowadays use copper roofing in order to provide a shine and impressive glint when the sun comes out. I did not expect a copper roof to be part of my home, and I definitely did not expect to experience the problems I had. I had a friend in Australia who offered advice on restoring a copper roof, but their advice was part of the ‘green’ movement and was roof restoration Melbourne-style. This is what she proposed:

1. Lemon Juice

To get rid of the mold, sludge and dirt that was rapidly accumulating on my copper roof, I should take lemon juice mixed with coarse sea salt and use it as a scrub mixture. It is very important that the salt is not table salt, but coarse as it will pull away any mold with its gritty texture. The mixture must be applied to one end of the roof and scrubbed with a hard bristle, but non-metallic, brush in an up-to-down motion. Once finished scrubbing, rinse with clean water and spray with clear lacquer.

2. Vinegar Paste

I was more inclined to try the lemon juice as a roof restoration Melbourne-style method; but the vinegar paste seemed intriguing.

To create vinegar paste you are required to mix salt, vinegar and sifted flour. This paste must be applied evenly across the roof and left to work its magic overnight; then in the after 24 hours the coat of vinegar is washed away with clean water and soap. Rub off any debris with a clean cloth and allow it to dry. Sell the roof with clear lacquer. VERY IMPORTANT: make sure it isn’t going to rain on the night you try to do this!

3. Tomato sauce paste

This was the most amusing option. Once again you must be sure it does not rain as this paste must be left for 24 hours to work as well.

Apply tomato sauce evenly across the roof and allow the paste to ‘harden’ overnight. The stickiness will draw in all the dirt and mold, and in the morning you will wash away both the hardened paste with the dirt. Rinse the roof with warm soapy water, then wash it with clean water. Dry the roof with a clean towel and coat it with clear lacquer.

Okay, so I’m not too sure about using one of my friend’s ‘green’ options; but it may be better than using a chemical-based synthetic detergent. Plus, I’ll be using my culture and undergoing roof restoration in Melbourne.

The Dos And Don’ts Of Finding A Kids Bed Online

These days it is hard to find someone that does not like to shop online. The convenience and prices that can be found on the Internet for kids toys and kids furniture are the only motivation many people need to make the switch from shopping in traditional stores. If you are in the market for kids beds and you are looking for one online, here are several pointers that will make the process a bit smoother.

sports carDO a bit of comparison shopping before you decide on a retailer. There are usually better deals to be had online than in brick and mortar stores and this makes many people too hasty. While there is a chance that hesitation can make you miss out on a great deal, moving too fast can have the same effect. It is suggested that you consider three to four retailers when searching for the children’s bed you want.

DON’T automatically assume that the most expensive kids beds are the best. Many people do this and they end up with a child’s bed that isn’t any better than similar ones that are in a lower price range. While it is highly recommended that you steer clear of the inexpensive, cheaply made beds that are available on the market, there is no need to spend more than you can reasonably afford.

bunkDO look for a site that offers free shipping/delivery. You don’t want to purchase a kids bed online and the shipping/delivery ends up being more than the item selected. This is very common and it is one of the discouraging things about buying large items online. Going to a traditional store means that you will have a larger budget to work with since you will not have to pay any extra fees. Finding an online company with no shipping/delivery charges would be the equivalent.

DON’T forget to look at the measurements of the bed before you make a purchase. Many times things look different in pictures than they do in person. You don’t want to end up disappointed because the kid bed you choose is smaller or larger than you expected. If you are aware of the dimensions ahead of time, there will be no surprises once the bed arrives.

DO look for an online retailer with a great return policy. The best thing about making online purchases is the fact that many retailers are very fair when it comes to allowing returns. Since you have not had the chance to see it in person, they know there may be a chance that you are not completely satisfied. Every retailer is not so flexible with returns, so make sure that you are familiar with all of the store’s policies before you buy anything.

Try and find online stores that specialize in all things kids. Maybe you can find a site that is recommended by good parenting websites other sites that are authorities on kids products

You may be intimidated by the thought of buying kids beds online, but there is no reason to be. As long as you follow the advice given to you here things should be just fine. You should be able to find a great bed with minimal issues.