What Is Search Engine Optimisation?

If you’re wondering what Search Engine Optimisation or SEO is, it’s basically the process of making your website rank on Google, Yahoo, Bing and other search engines. For majority of people working in the SEO industry, however, majority of optimization work is for ranking on Google. This is understandable considering that majority of Internet traffic is actually generated by that search engine. If you are a business in Melbourne – and want an online prersence – you are going to need some optimisation for your website.

SEO actually has two parts: onsite optimization and link building. Onsite optimization involves making your website content more relevant to your keywords. If you have a WordPress website, onsite optimization is easy. Just install the All-In-One SEO plugin and fill out the boxes for SEO title and description and keywords. You could also install an SEO optimizer plugin like Easy WordPress SEO, which tracks the optimization of your blog post based on several on-page factors that are known to affect your rankings, like ALT tag for images, a link to another page on your website, etc.

Link building, on the other hand, involves having other websites link to yours. According to Google, the best way to do link building is to NOT do any link building at all. Essentially, what Google is saying is that you should concentrate on making great content so that your website visitors would naturally want to link to you or share your content on their Facebook or Twitter.

You can rent these links or you can build them yourself by buying a high-PR websites and hosting them to an account with a different ISP. Whether you choose one or the other, both efforts will cost you a few hundred dollars, at least in the beginning. That said, before building websites and plunging head on to SEO Melbourne, make sure you have a steady source of income to support your business until it becomes profitable.

While there’s no doubt that great content should be every website owner’s priority, you really can’t expect other website owners to link to you just because they like you. Most website owners in Melbourne, especially those who have PR 3 above websites, prefer to rent their links. Also, if you’re going to wait for people to come to you, it would take months or even years before you can even make your first sale. You don’t want this to happen. You will want to have your first sale as soon as possible so you can be on the road to financial freedom.

That said, take steps to actively build links to your website. Just make sure your link building efforts look natural. Google does not give equal weight to all types of links. The best types of links are those coming from websites with a PR of at least three and with content that’s related to your website. Say, for example, you have a website on removing warts. The best type of link would come from a PR3 website on health cures. Even if you only have two or three of these types of links, you will see a spike in your ranking within a matter of days.

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