Category Archives: SEO

Website optimisation basics- how to Improve search engine rankings

When it comes to website optimisation , most businesses focus a great deal of their energy on keyword optimization. Initially, basic search engine optimization techniques focused on keyword stuffing to improve ranking on popular search engines; Google, Bing, and others. Today, however, businesses have to look for more innovative ways of attracting and interacting with their web visitors. They have to analyze other important factors that affect search engine ranking.

Search engine algorithms rate the relevance of keywords used on your web pages, about a visitor’s needs and analyze information like the amount of time a visitor stays on a site, inbound and outbound links, the bounce rate and the particular pages viewed. It narrows down to improving a user’s experience on a website so as to boost search engine rankings. Additionally, renowned search engines like Google are biased to sites that have rich keyword content and exhibit high user engagement. In our discussion, we will highlight other ways of optimizing a website to improve search engine rankings. To learn more about SEO and how to get a website designed and ranked visit: SEO Melbourne – Top Spot

1) Use original content
With business websites left, right and center, business websites are faced with the arduous task of creating original content. Originality refers to the ability to create unique content (content that doesn’t exist in two or more URLs). Republished content not only infringes on another site’s copyright but also ruins a site’s search engine rankings.  Plagiarism checker Tools like SiteLiner, Screaming Frog, and CopyScape help verify whether a website has duplicate content.

2) Use updated content
Instead of browsing the internet for a rash of trending stories offering little or no insight, businesses should focus on providing updated content. Thoughtful and practical-based content proves more engaging thus improving traffic and search engine rankings. Here are a few tips for creating updated content:

· Use sub-directory root domains instead of subdomains: e.g. using as it improves the overall site structure.
· Avoid using hyphens ( as they are considered spam domains.
· If your site doesn’t include the prefix www. ensure the user is still redirected to your site
· Include a keyword-rich domain name and ensure the content is of high-quality.
· Include a comments system on your website. It indicates a thriving community of regular commenters engaging in conversations about your content.
· Use attractive and descriptive headlines (usually less than 55 characters) to ensure visibility in search engine rankings.

3) Leverage on multimedia channels
Videos, images, and slideshows enrich a user’s experience and allow businesses to provide more engaging information. Research shows that websites that use videos increase their conversion rates by 4.8% compared to a 2.9% rate on sites that don’t use video content. Multimedia also indicates the use of quality content in search engine ranking.

4) Optimize your outbound links
Businesses can also create more engaging content by linking out to authority sites for additional information useful to web visitors. It also improves the relevance of your content and the dwelling time. However, using too many outbound links can prove distracting and create a difficult time for users to navigate.

5) Internal links
The more a page is linked to your website, the higher it will rank in search engine pages for relevant inquiries. Internal links also:
· Provide users with further reading options thus reducing bounce rates.
· Improve a site’s ranking for particular keywords. For example, a business that wants to improve rank for the term website optimisation , can link the text from other posts using varying anchor texts.

6) Improve your site’s load speed
Research shows 40-50% of web visitors leave sites that take longer than 3 seconds to load; still, businesses don’t focus on optimizing a site’s load speed. Google and Bing take a site’s loading speed into account when ranking a search engine not to mention the reduced user’s dwell time, increased bounce rate and the reduced number of pages viewed. Amazon, for example, realized that a one-second increase in a site’s load speed led to a 1.6 billion loss in sales. Businesses can optimize a website’s load speed by caching plug-ins, optimizing images (improved images reduce the file size and improve the load speed), and reducing the redirect links. Tools like Pingdom or Pingomatic may come in handy to help analyze elements that increase the page-load speed.


What Is Search Engine Optimisation?

If you’re wondering what Search Engine Optimisation or SEO is, it’s basically the process of making your website rank on Google, Yahoo, Bing and other search engines. For majority of people working in the SEO industry, however, majority of optimization work is for ranking on Google. This is understandable considering that majority of Internet traffic is actually generated by that search engine. If you are a business in Melbourne – and want an online prersence – you are going to need some optimisation for your website.

SEO actually has two parts: onsite optimization and link building. Onsite optimization involves making your website content more relevant to your keywords. If you have a WordPress website, onsite optimization is easy. Just install the All-In-One SEO plugin and fill out the boxes for SEO title and description and keywords. You could also install an SEO optimizer plugin like Easy WordPress SEO, which tracks the optimization of your blog post based on several on-page factors that are known to affect your rankings, like ALT tag for images, a link to another page on your website, etc.

Link building, on the other hand, involves having other websites link to yours. According to Google, the best way to do link building is to NOT do any link building at all. Essentially, what Google is saying is that you should concentrate on making great content so that your website visitors would naturally want to link to you or share your content on their Facebook or Twitter.

You can rent these links or you can build them yourself by buying a high-PR websites and hosting them to an account with a different ISP. Whether you choose one or the other, both efforts will cost you a few hundred dollars, at least in the beginning. That said, before building websites and plunging head on to SEO Melbourne, make sure you have a steady source of income to support your business until it becomes profitable.

While there’s no doubt that great content should be every website owner’s priority, you really can’t expect other website owners to link to you just because they like you. Most website owners in Melbourne, especially those who have PR 3 above websites, prefer to rent their links. Also, if you’re going to wait for people to come to you, it would take months or even years before you can even make your first sale. You don’t want this to happen. You will want to have your first sale as soon as possible so you can be on the road to financial freedom.

That said, take steps to actively build links to your website. Just make sure your link building efforts look natural. Google does not give equal weight to all types of links. The best types of links are those coming from websites with a PR of at least three and with content that’s related to your website. Say, for example, you have a website on removing warts. The best type of link would come from a PR3 website on health cures. Even if you only have two or three of these types of links, you will see a spike in your ranking within a matter of days.

Useful SEO Tips for Businesses in Sydney

Search engine optimization can do a lot of things for a business, but only if you’re willing to learn everything there is to know and stay updated with the latest information. Search engine optimization, like many other marketing strategies, will always fail if you rush in too fast without doing the proper research, planning, and preparation. All of these things are required to formulate a successful SEO strategy that you can use to increase your network traffic and sales. If you are on the lookout for seo sydney services – there is a lot of factors to weigh up. For the new small business owner, search engine optimization might just seem like another bill and another job, but it is worth it. Any businessman worth their salt has invested time or money into search engine optimization. After all, a large percentage of network traffic originates from a search engine.

Unfortunately, with a name like search engine optimization, many small business owners seem to think that means creating pages and pages of useless content that contains trending keywords. This couldn’t be further from the truth of SEO and is a guaranteed way to watch your business go down in flames. The reader comes first and foremost in terms of all content that is published online. The content is there for the reader, but it is optimized for the search engines. Even the search engines like it better when you create content that is for humans. If the content you publish isn’t relevant, updated, or is just jibberish that is stuffed with keywords, it simply won’t work for long.

How do you know what kind of content to publish? You have to know who your audience is and who your readers are before you know what to publish. You’ll find that every audience group has certain needs that they are trying to meet online. Usually, when someone is searching on a search engine, they are looking for some sort of specific information relating to the words they have searched. It’s your job to provide the content that pertains to these keywords, but is also useful information that serves a purpose. It’s for that reason that you should learn as much about the key phrases as possible, if you don’t already know.

Learning new things should always be a goal. The minute you stop learning the newest techniques is the moment that you become outdated and fall behind the times. Technology is always moving forward and there are always new techniques, tools, and strategies available to business owner. You have to stay up to date with the latest information if you hope to benefit from these new changes and improvements.